Who developed this line of products, and what's their background?

Artis® was created by a professional makeup artist and industry executive, who is our Founder/Creative Director, Matthew Waitesmith. Matthew Waitesmith has worked in the cosmetic industry for over 40 years and was a former senior executive at MAC Cosmetics, one of the leading cosmetic companies in the industry. The goal is to offer brushes and other makeup artist tools in unique designs that make use of the latest materials and technologies to deliver true professional performance. The key philosophy is to achieve this goal with animal and environmental consciousness. We are proud to offer beautiful tools that are animal-free.