Artis is Latin meaning "skill, method, technique, conduct, character." It is the root word for many other derivations like the word Artist, Artistry, Artistic. Artis® Makeup Brushes are tools that aid the user in creating makeup art. They help enhance the user's skills, provide an easy method for application and blending, and help create new makeup techniques. So, Artis seemed a perfect way to describe our commitment to designing makeup brushes and products for the modern makeup user.