How Artis Brushes are Different
BENEFITS & EXPLANATION/DESCRIPTION
Makeup applies more uniformly due to the CosmeFibre®. The uniform structure of this engineered fibre plus the tapered ends helps apply product more consistently than animal hair. Artis brushes on average have 3-10 times as many individual fibres as conventional brushes. More fibres do more work with every pass across the surface of the skin. For example, the Oval 10 Brush has over 250,000 individual fibres each with a microscopically small and soft tip.
Every single CosmeFibre® filament has a tapered tip that ends in a microscopically fine structure which is only a few microns in diameter. This ultra fine tip blends on a microscopic level, creating patterns so small they are imperceptible with the naked eye. This superior blending enhances the makeup look .
Efficient use of product
The uniform surface area of each CosmeFibre® helps pickup and lay down product, without holding on to it. Less product gets trapped along the fibre’s length, and instead is held between the fibre tips.
Retains shape better
CosmeFibre® is made with a proprietary material that has some shape memory. This helps each fibre retain its shape better than conventional animal hairs. If a CosmeFibre® brush ever gets bent from compression during storage, you can revive the shape by holding the brush under hot running water or in steam for a few seconds, reshaping, and then allowing it to dry back to its original shape.
CosmeFibre® keeps it shape more consistently during use, even though it has a smaller diameter than conventional hair. This helps the fibre perform well with powders, liquids or emollient-based products.
Helps avoid sensitivities
According to the American College of Allergies, Asthma and Immunology, an estimated 10% of the population is allergic to animals and their hair. For those with sensitive skin, CosmeFibre® provides an excellent animal-free alternative to conventional animal hair makeup brushes.
CosmeFibre® delivers consistently quality with every brush.
CosmeFibre® is made using high tech manufacturing process that produces completely consistent fibres. You can depend on the fibre quality of every Artis® brush to be the same, no matter when you buy it. The CosmeFibre® is then shaped and refined by hand into fibre bundles, and each brush is hand-assembled to create the artisan-quality Artis® Brushes.
Resists excess water, alcohol, acids, detergent. Your Artis® brushes won’t degrade from brush cleaning formulas.
CosmeFibre® is more resistant to UV than conventional animal hair makeup brushes. Your brushes won’t degrade due to sun or light exposure.
Artis® brushes were wear tested along with 2 grades of conventional brushes [prestige and mass] by having a simulated skin surface move against the brush bundles for 48 hours continuously. Artis® brushes suffered no damage, but a significant percentage of brush hair in both conventional brush categories broke and split .
Very gentle feel during application of makeup
Artis® brushes all have CosmeFibre® that end in a soft tip that is so small it is measured in microns and can't be seen with the naked eye. These tips provide a more gentle feel than other brushes, so they don’t irritate the skin during application.
Curved handle shape is not only classic but modern at the same time, and fits the contours of your hand and fingers, giving more natural control.
The Artis® Brushes use fibre bundles that eliminate the need for a metal ferrule. The fibres are held in place by a proprietary method that allows the fibres to be positioned in new ways for makeup brushes. Most Artis® Brushes have the fibres aligned perpendicular to the handle and skin surface. This keeps the fibre tips continuously in contact with the skin during application and creates superior laydown and blending.
The Artis® Brushes design helps facilitate self-application of makeup. The fibre alignment and the tilted handle aid in simplifying application and blending to one’s own face.
Each brush is weight-balanced to help provide a unique feel to the brush, which helps enhance the application and performance.
Assists in ease of application
The Artis® Elite Brushes have “texturized” grip pads on the top and bottom sections of the handle. This helps the fingers better grip the handle and allows more control over makeup application.
Why should we be stuck with just one kind of makeup brush construction? Same black wood handle, metal ferrule, and animal hair bundle glued to the end. It is time to evolve what a makeup brush could be.
Now that we have modern materials to choose from, and modern manufacturing techniques to use, we have applied them to making truly modern makeup brushes. High tech resins, metallized plating, and durable monofilaments are used to help make the brush more dependable and durable over its lifetime of use.